Paris et la pub : ne me quitte pas…

Selon Jacques Séguéla, « la publicité française est un métier plutôt replié sur sa capitale. Les Français restent très casaniers. Aux USA, c’est le contraire, les créatifs fuient les grandes villes ». En France, si on est publicitaire, il est vraiment difficile de quitter Paris et la pub !

Selon Jacques Séguéla, « la publicité française est un métier plutôt replié sur sa capitale. Les Français restent très casaniers. Aux USA, c’est le contraire, les créatifs fuient les grandes villes ». En France, si on est publicitaire, il est vraiment difficile de quitter Paris et la pub !

« …Pour Jacques Séguéla, « la publicité française est un métier très replié sur sa capitale. Les Français restent très casniers. Aux USA, c’est le contraire, les créatifs fuient les grandes villes ». En France, quand on est publicitaire, il est difficile de quitter Paris : la réclame est née dans la Ville Lumière avec Marcel Bleustein-Blanchet en 1926. Et, depuis, c’est à Paris que chaque génération de grands publicitaires a marqué son époque. Paris et la pub sont profondément liées l’une à l’autre, leur relation est si passionnelle que pour certains, la rupture est inévitable. Car la publicité est une des activités qui focalise le plus le stress de la vie parisienne : compétition et mondanités se combinent à l’effervescence urbaine de la capitale.

Pour Cécile et Richard, il a fallu choisir entre Paris et la pub. Arrivés à la quarantaine, ce couple actif dans de grandes agences (BETC, Publicis), se sentait fatigué et triste : « Marre des incivilités et marre de la compétition, la pub, c’est un gros ‘Koh-Lanta’, la jeune garde déloge la génération qui précède… » Ils décident d’un changement en douceur : installation à la ferme, à Montfort-l’Amaury, dans les Yvelines, et repli sur des agences à taille humaine. Pas de rupture radicale, mais une vie « plus paisible »… pour continuer à exercer un métier qu’ils adorent. Un choix aussi effectué par Bernard Naville, ex-directeur de création chez CLM BBDO et McCann : après neuf ans enfermé dans 70 m2 avenue du Maine, il s’installe à Pacy-sur-Eure, en Normandie : 285 m2, 6.000 m2 de jardin. « Je me suis évadé, je respire… mais je continue en free-lance comme directeur de la création. »… »
Voir l’article complet

Conseil positionnement de marque, conseil en choix d’agences, Happy Match vous oriente vers le publicitaire ad hoc dans toutes les étapes de votre campagne.

Vous souhaitez la réussir ? Happy Match vous aide à sélectionner votre partenaire et vous assiste dans cette démarche. N’hésitez pas à nous contacter ici.

Share on facebook
Facebook
Share on google
Google+
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on pinterest
Pinterest

149 réflexions sur “Paris et la pub : ne me quitte pas…”

  1. Today, while I was at work, my cousin stole my apple
    ipad and tested to see if it can survive a thirty foot
    drop, just so she can be a youtube sensation. My apple ipad is now broken and she has 83 views.
    I know this is completely off topic but I had to share it with someone!

  2. When I originally commented I clicked the « Notify me when new comments are added » checkbox and now each time a comment is added I get
    several emails with the same comment. Is there any way you
    can remove me from that service? Many thanks!

  3. I do consider all the ideas you’ve presented for your post.
    They are really convincing and will certainly work. Nonetheless, the posts
    are too brief for newbies. May just you please extend them a bit
    from subsequent time? Thank you for the post.

  4. Greetings! This is my first comment here so I just wanted to give a quick shout out
    and say I truly enjoy reading through your posts. Can you recommend any other blogs/websites/forums that cover the same subjects?
    Many thanks!

  5. Fantastic beat ! I would like to apprentice
    while you amend your site, how could i subscribe for a blog
    site? The account aided me a acceptable deal. I had been a
    little bit acquainted of this your broadcast offered bright clear idea

  6. Superb website you have here but I was wondering if you knew of any discussion boards that cover the same topics talked about here?
    I’d really like to be a part of group where I can get advice from other knowledgeable individuals that share the same
    interest. If you have any recommendations, please let me know.
    Thanks a lot!

  7. I just like the valuable information you supply to your articles.

    I will bookmark your blog and test once more right here
    frequently. I’m fairly sure I’ll be told plenty of
    new stuff proper here! Best of luck for the next!

  8. Woah! I’m really digging the template/theme of this
    website. It’s simple, yet effective. A lot of times it’s challenging to get that
    « perfect balance » between superb usability and visual appearance.
    I must say you have done a great job with this. Additionally, the blog
    loads very quick for me on Safari. Excellent Blog!

    Look into my blog epicwin website (918kiss-m.com)

  9. hey there and thank you for your information – I
    have definitely picked up anything new from right
    here. I did however expertise a few technical points using this site,
    as I experienced to reload the web site lots
    of times previous to I could get it to load properly.
    I had been wondering if your web hosting is OK?
    Not that I am complaining, but sluggish loading instances times
    will sometimes affect your placement in google
    and can damage your high quality score if advertising and marketing
    with Adwords. Well I am adding this RSS to my e-mail and can look out for much more of your respective fascinating content.
    Make sure you update this again very soon.

  10. Hi, i think that i saw you visited my weblog so i came to “return the favor”.I am attempting to find things to enhance my
    website!I suppose its ok to use a few of your ideas!!

    My site 3win8

  11. Excellent blog you’ve got here.. It’s difficult to find high-quality writing like yours nowadays.
    I truly appreciate people like you! Take care!!

  12. Can I just say what a comfort to discover someone who actually understands what they are discussing on the
    internet. You certainly realize how to bring a problem to light
    and make it important. More people ought to read this and understand this side of your story.
    I was surprised that you’re not more popular because
    you definitely possess the gift.

  13. I’m curious to find out what blog system you happen to be
    utilizing? I’m experiencing some small security
    problems with my latest blog and I’d like to
    find something more safeguarded. Do you have any recommendations?

  14. magnificent post, very informative. I wonder why the opposite
    experts of this sector do not understand this. You should continue your writing.

    I am confident, you’ve a huge readers’ base already!

    my homepage download king855

  15. I think this is one of the most important info for me.
    And i’m glad reading your article. But wanna remark on few
    general things, The website style is perfect, the articles is really great : D.
    Good job, cheers

  16. I don’t know whether it’s just me or if perhaps everyone else encountering issues with your website.

    It looks like some of the text in your content are running off the screen. Can someone else please comment and let me know if this is happening
    to them too? This may be a issue with my browser because I’ve had this happen before.
    Kudos

  17. We absolutely love your blog and find a lot of your post’s to be just what I’m looking for.

    Does one offer guest writers to write content to suit your needs?
    I wouldn’t mind creating a post or elaborating on many of the subjects you write concerning here.
    Again, awesome web log!

  18. Does your website have a contact page? I’m having trouble locating it but, I’d like to send you an e-mail.
    I’ve got some ideas for your blog you might be interested
    in hearing. Either way, great blog and I look forward to seeing it
    expand over time.

  19. Hello to every body, it’s my first go to see of this blog;
    this weblog contains remarkable and truly good
    information designed for visitors.

  20. Fantastic website you have here but I was curious about if you knew of any forums that cover the same topics talked about in this article?
    I’d really love to be a part of group where I can get responses from other knowledgeable individuals that share the same interest.

    If you have any suggestions, please let me know. Thank you!

  21. Great post. I was checking continuously this blog and I am inspired!

    Very useful info particularly the ultimate section 🙂 I deal with such information a lot.
    I was seeking this certain info for a long time. Thanks
    and good luck.

  22. It’s in point of fact a great and useful piece of
    info. I am glad that you just shared this helpful information with us.

    Please stay us informed like this. Thank you for sharing.

  23. I will right away grasp your rss as I can not find your e-mail subscription link or e-newsletter
    service. Do you have any? Please permit me
    know so that I could subscribe. Thanks.

  24. Hello there! Do you know if they make any plugins to safeguard against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations?

  25. I got this site from my pal who informed me about this site and at the moment
    this time I am browsing this site and reading very informative articles or reviews
    at this place.

  26. I blog often and I really appreciate your content.
    The article has truly peaked my interest. I’m
    going to take a note of your blog and keep checking for
    new information about once a week. I subscribed to your RSS feed as well.

  27. Link exchange is nothing else but it is just placing
    the other person’s webpage link on your page at suitable place and other
    person will also do same in support of you.

  28. Excellent post. I used to be checking constantly this weblog and I
    am inspired! Very helpful info particularly the closing phase 🙂 I handle such information a lot.
    I was seeking this particular information for a long time.
    Thanks and good luck.

  29. Fantastic goods from you, man. I have understand your stuff previous to and you are just too
    excellent. I actually like what you’ve acquired
    here, really like what you are stating and the way in which you
    say it. You make it enjoyable and you still take care of to keep it smart.
    I can’t wait to read much more from you. This is really
    a tremendous website.

  30. I have read so many articles or reviews concerning the blogger
    lovers but this piece of writing is really a pleasant piece of writing, keep it up.

  31. Hi I am so glad I found your blog page, I really found you by accident, while
    I was browsing on Aol for something else, Anyways I am here now
    and would just like to say kudos for a remarkable post and a
    all round enjoyable blog (I also love the theme/design), I
    don’t have time to go through it all at the moment but
    I have bookmarked it and also added in your RSS feeds, so when I have time I will be back to read
    much more, Please do keep up the superb work.

  32. Thank you for the good writeup. It in fact was a amusement
    account it. Look advanced to more added agreeable from you!
    However, how could we communicate?

  33. Hey! I could have sworn I’ve been to this website
    before but after browsing through some of the post I realized it’s new to me.
    Nonetheless, I’m definitely delighted I found it and I’ll be bookmarking
    and checking back frequently!

  34. A fascinating discussion is worth comment. I think that you need to write
    more about this issue, it might not be a taboo subject but typically people
    don’t speak about such topics. To the next! Cheers!!

  35. My spouse and I absolutely love your blog and find many of
    your post’s to be precisely what I’m looking for.
    can you offer guest writers to write content for you personally?
    I wouldn’t mind composing a post or elaborating on most of the subjects you write related to here.
    Again, awesome site!

  36. excellent post, very informative. I wonder why the
    opposite experts of this sector do not notice this. You should
    proceed your writing. I am confident, you’ve a huge readers’ base already!

  37. Hey there! Do you know if they make any plugins to safeguard against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on.
    Any recommendations?

  38. Yesterday, while I was at work, my cousin stole my apple ipad and tested to see if it can survive a twenty five foot drop, just so she can be a youtube sensation. My apple ipad is now broken and she has 83 views.
    I know this is completely off topic but I had to share it with someone!

  39. Hello! I’ve been following your website for a long time now and finally got the
    courage to go ahead and give you a shout out from Houston Tx!
    Just wanted to say keep up the fantastic job!

  40. Excellent beat ! I would like to apprentice while you amend your web site, how could i subscribe for a
    blog web site? The account aided me a acceptable deal.
    I were tiny bit acquainted of this your broadcast
    provided bright transparent idea

  41. Hey there! I’ve been following your website for some time now and finally got the bravery to go ahead and give
    you a shout out from Kingwood Tx! Just wanted to tell you keep
    up the fantastic job!

  42. Hey! I know this is kinda off topic but I was wondering which blog platform are
    you using for this site? I’m getting sick and tired
    of WordPress because I’ve had problems with hackers and I’m
    looking at alternatives for another platform. I would be awesome if you could
    point me in the direction of a good platform.

  43. Heya i am for the first time here. I found this board
    and I in finding It really useful & it helped me out a lot.
    I’m hoping to offer one thing again and help others such as you aided me.

  44. I have to thank you for the efforts you have put in writing
    this blog. I am hoping to view the same high-grade content from you later on as well.
    In fact, your creative writing abilities has motivated me to get my
    very own blog now 😉

  45. After going over a few of the blog posts on your web page, I really appreciate your way of blogging.
    I saved as a favorite it to my bookmark site list and will be checking back in the near future.
    Please visit my website as well and let me know what you think.

  46. Heya! I know this is somewhat off-topic but I needed to ask.
    Does building a well-established blog such as yours take a massive amount work?
    I’m completely new to running a blog however I do write in my diary everyday.
    I’d like to start a blog so I can easily share my own experience and thoughts online.
    Please let me know if you have any suggestions or tips for new aspiring
    bloggers. Thankyou!

  47. I just like the helpful information you supply in your articles.

    I will bookmark your weblog and test again here frequently.
    I am rather certain I will be told lots of new
    stuff right here! Best of luck for the following!

  48. I was very pleased to find this page. I need to to thank
    you for ones time for this fantastic read!!
    I definitely enjoyed every part of it and i also have you book marked
    to see new stuff in your site.

  49. You’re so cool! I do not suppose I’ve read something
    like that before. So wonderful to find another person with some genuine thoughts on this subject.
    Seriously.. many thanks for starting this up.
    This website is one thing that is needed on the internet, someone with a bit of originality!

  50. Wow, incredible blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your website is fantastic,
    let alone the content!

  51. Usually I do not read article on blogs, however I wish to say that this write-up very pressured me to take a look at and do it!

    Your writing taste has been amazed me. Thank
    you, very nice post.

  52. Hmm is anyone else experiencing problems with the pictures on this
    blog loading? I’m trying to find out if its a problem on my
    end or if it’s the blog. Any responses would be greatly appreciated.

  53. Hello, Neat post. There’s an issue together with your website in web explorer, would check
    this? IE still is the marketplace leader and
    a big section of other folks will omit your wonderful writing due to
    this problem.

  54. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my
    blog that automatically tweet my newest twitter
    updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this.
    Please let me know if you run into anything.

    I truly enjoy reading your blog and I look forward to your new updates.

  55. I have notihed that repairing credit activity ought to
    be conducted with techniques. If not, you mayy find yourself damaging your ranking.
    In order to reach your goals in fixing your credit history you hve to be careful
    that from this second you pay all of your monthly expenses promptly
    in advance of their planned date. It really is significant given that by not really accomplishing this, all other methods that you will decide to try to improv your credit position will not
    be useful. Thanks for revealing your thoughts.

  56. I’ve been surfing online more than three hours as of late, yet I by
    no means found any fascinating article like yours. It
    is lovely value enough for me. In my opinion, if all site
    owners and bloggers made just right content material as you did, the
    web will likely be a lot more helpful than ever before.

  57. I am really enjoying the theme/design of your blog.
    Do you ever run into any browser compatibility issues?
    A small number of my blog readers have complained about my website not working correctly in Explorer
    but looks great in Firefox. Do you have any suggestions to help
    fix this problem?

  58. Hey There. I discovered your blog the use of msn. That is a very smartly written article.

    I’ll make sure to bookmark it and return to read more of your
    useful info. Thank you for the post. I will certainly comeback.

  59. It’s amazing to pay a visit this web site and reading the
    views of all friends regarding this paragraph, while I am also eager
    of getting experience.

  60. Hi there, just became aware of your blog through Google,
    and found that it’s truly informative. I’m gonna watch out for brussels.
    I will appreciate if you continue this in future. Lots of people
    will be benefited from your writing. Cheers!

  61. Где смотреть Евро-2020? По каким каналам можно посмотреть матчи Евро-2021?
    Полная информация на сайте
    https://cerrajerosrivasvaciamadrid.site/2021/17-smotret-evro-2021-za-1-dollar/?utm_content=shopping&gclid=CjwKCAjwqvyFBhB7EiwAER786Uz1NdpEkL2fQupjz6uFe4zaAZ6719WYp6kMqQ3uXxMkDUw_Opo7hRoCRXYQAvD_BwE

    Простейшие варианты где можно смотреть Евро-2020 бесплатно или за 1 доллар в месяц в качестве HD.

  62. Hey I know this is off topic but I was wondering
    if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something
    like this. Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to your new updates.

  63. Simply wish to say your article is as surprising.

    The clarity in your post is just nice and i can assume you’re an expert on this subject.
    Well with your permission let me to grab your feed to keep up to date
    with forthcoming post. Thanks a million and please keep
    up the enjoyable work.

  64. Hi would you mind letting me know which hosting company you’re working with?
    I’ve loaded your blog in 3 different internet browsers and I must say this blog loads a lot quicker
    then most. Can you recommend a good internet hosting provider at a reasonable price?
    Thanks a lot, I appreciate it!

  65. Definitely imagine that which you said. Your favorite justification seemed
    to be on the web the simplest factor to take into accout of.
    I say to you, I certainly get irked whilst folks think about concerns that they just
    do not recognize about. You managed to hit the nail upon the
    top as well as defined out the entire thing with no
    need side effect , people could take a signal.
    Will likely be back to get more. Thanks

  66. Heya i am for the first time here. I found this board and
    I find It truly useful & it helped me out a lot. I hope to give something
    back and aid others like you aided me.

  67. My partner and I stumbled over here different web page and thought I may as well check things out.
    I like what I see so i am just following you. Look forward
    to looking into your web page yet again.

  68. It is the best time to make a few plans for the future and it’s time to be happy.
    I’ve learn this post and if I may just I wish to suggest you some fascinating issues or tips.
    Perhaps you can write next articles relating to this
    article. I wish to learn more things about it!

  69. I just like the helpful information you provide in your
    articles. I will bookmark your weblog and take a look
    at once more here frequently. I’m reasonably certain I’ll be told plenty of new stuff right here!
    Good luck for the next!

  70. you’re truly a excellent webmaster. The site loading pace
    is incredible. It sort of feels that you’re doing any unique trick.
    Furthermore, The contents are masterwork. you’ve performed a magnificent job on this matter!

  71. Thanks for ones marvelous posting! I actually enjoyed reading it, you are a great
    author.I will remember to bookmark your blog and will eventually come back down the road.
    I want to encourage yourself to continue your great work, have a nice holiday weekend!

  72. I do not know if it’s just me or if perhaps everybody
    else experiencing problems with your site.
    It appears as though some of the text within your posts are running off the screen. Can someone else please comment and let me know if this is happening to
    them as well? This may be a problem with my browser because I’ve had this happen before.
    Cheers

  73. It’s actually a nice and useful piece of information. I’m satisfied that you simply shared
    this useful information with us. Please stay us up to date like this.
    Thanks for sharing.

  74. Howdy just wanted to give you a quick heads up. The words in your content
    seem to be running off the screen in Chrome.
    I’m not sure if this is a formatting issue or
    something to do with browser compatibility but I figured I’d post
    to let you know. The design and style look great though!
    Hope you get the issue solved soon. Thanks

  75. Excellent post. Keep writing such kind of information on your
    blog. Im really impressed by it.
    Hey there, You’ve done an incredible job. I will certainly digg it and individually suggest to my friends.
    I am confident they’ll be benefited from this web site.

  76. Hey there I am so glad I found your web site, I really found you by
    accident, while I was researching on Yahoo for something else, Nonetheless I am here now and would just like to say thanks a lot for a fantastic post and a all round thrilling blog (I also love the theme/design), I don’t have time to read it all at the minute
    but I have saved it and also added in your RSS feeds, so when I have time I will be back to
    read a great deal more, Please do keep up the great
    work.

  77. obviously like your web site but you have to test the
    spelling on several of your posts. Several of them are rife with spelling
    issues and I to find it very troublesome to tell the reality on the other hand I’ll certainly
    come back again.

  78. My partner and I stumbled over here by a different web
    address and thought I should check things out.
    I like what I see so now i am following you.
    Look forward to exploring your web page again.

  79. My family all the time say that I am wasting my time here at web, however I
    know I am getting know-how every day by reading thes pleasant articles or
    reviews.

  80. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make
    your point. You obviously know what youre talking about, why throw
    away your intelligence on just posting videos
    to your site when you could be giving us something informative to read?

  81. An impressive share! I’ve just forwarded this onto
    a co-worker who has been doing a little homework on this.
    And he actually ordered me breakfast due to the fact that I
    stumbled upon it for him… lol. So allow me to reword this….

    Thank YOU for the meal!! But yeah, thanks for spending some time to talk about this issue here on your web page.

Laisser un commentaire

Votre adresse e-mail ne sera pas publiée.