Agences de publicité ou agences digitales ?

Agences de publicité ou agences digitales ?

Ces dernières années ont transformé les agences de publicité en agences « digitales » se mettant en mode start-up et empruntant leurs modèles à ceux de Google ou d’Apple.

« …La publicité est, par définition, un métier jeune et créatif. Plus encore ces dix dernières années – avec l’arrivée des médias du Web : réseaux sociaux, influenceurs… -, on a vu naître de nouvelles agences « digitales » opérant sur un mode start-up et empruntant leurs fonctionnements à ceux de Facebook ou d’Apple.

Ainsi, beaucoup d’agences ont opté pour des bureaux ouverts dans lesquels la plupart des commerciaux et créatifs n’ont pas de place attribuée. Lorsqu’on pénètre boulevard Haussmann, chez Hungry & Foolish, cette jeune agence de « conseil en culot stratégique et créatif », on a l’impression de visiter une bibliothèque d’université américaine. A l’entrée : un grand espace de travail avec vue sur tout Paris, une cuisine américaine et une boutique shopping. De même, chez BETC, la plus grosse agence française qui a installé ses 900 salariés à Pantin, sur le canal de l’Ourcq : aucun bureau n’est attribué, une application smartphone permet au salarié de se localiser dans l’immeuble, de communiquer en réseau avec les autres ou encore de réserver son repas à la cantine ou sa salle de réunion. Là aussi, des espaces sont prévus pour se sentir « comme à la maison » : boutiques, salles de sport, baby-foot ou tables de ping-pong.
Tendance analogue chez les clients annonceurs. La marque Michel et Augustin a conçu ses locaux de Boulogne pour qu’ils soient ouverts au public. Sa philosophie est de faire du consommateur l’acteur du marketing, par des consultations hebdomadaires sur les recettes, les packagings et un accueil régulier à la Bananeraie – l’endroit dédié aux portes ouvertes – des abonnés ou « followers » de la marque. Les entreprises de ce type cherchent, en vérité, à séduire la génération des Millennials, ces jeunes qui ne veulent plus « appartenir » à une entreprise et qui sont surtout en quête de sens… »
Voir l’article complet

Share on facebook
Facebook
Share on google
Google+
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on pinterest
Pinterest
admin

admin
Tous les articles »

16 127 réflexions sur “Agences de publicité ou agences digitales ?”

  2. Leia

    Great weblog here! Additionally your website rather a lot up fast!
    What host are you using? Can I am getting your affiliate link in your host?

    I want my website loaded up as quickly as yours lol

  6. Natacha Shoffner

    When I originally commented I clicked the « Notify me when new comments are added » checkbox and now each time a comment is added
    I get several emails with the same comment. Is there any way you
    can remove me from that service? Thanks a lot!

  7. Jorge

    Hello to all, how is the whole thing, I think every one is getting more from
    this web page, and your views are pleasant in favor of
    new users.

  8. Weldon

    My brother recommended I would possibly like this website.
    He was entirely right. This put up actually made my day. You
    can not believe just how so much time I had
    spent for this information! Thanks!

  10. inu killer

    Hey! I know this is kinda off topic however , I’d figured I’d ask.
    Would you be interested in trading links or maybe guest
    writing a blog article or vice-versa? My website goes over a lot of the same topics as yours and
    I think we could greatly benefit from each other. If you’re interested feel free to send me an email.
    I look forward to hearing from you! Awesome blog by the way!

  14. Taren Goudreau

    With havin so much content do you ever run into any issues
    of plagorism or copyright infringement? My blog has a lot of completely unique content I’ve either authored myself or outsourced but it seems a lot of it is popping it up all over the web without my permission. Do you know any ways to help
    stop content from being stolen? I’d really appreciate it.

  23. Blog wolf

    Fantastic beat ! I would like to apprentice at the same time as
    you amend your website, how could i subscribe for a blog site?

    The account aided me a applicable deal. I have been tiny
    bit acquainted of this your broadcast provided vivid transparent
    idea

  33. Horace Bishop

    magnificent issues altogether, you simply won a logo
    new reader. What may you recommend in regards to your submit that you made some days
    in the past? Any certain?

  35. Jasmine Scot

    For most recent information you have to pay a visit
    web and on internet I found this web site as a most excellent site for newest updates.

  38. Joan Vanbuskirk

    I’m not positive where you’re getting your information, however great topic.

    I must spend a while studying more or figuring out
    more. Thanks for magnificent info I used
    to be searching for this info for my mission.

  40. Amber Dias

    I need to to thank you for this excellent read!! I certainly loved every bit of it.
    I have got you book-marked to look at new things you post…

  45. Emelina Stott

    Hello it’s me, I am also visiting this website daily, this website is in fact
    fastidious and the people are genuinely sharing fastidious
    thoughts.

  49. have a peek here

    Oh my goodness! Incredible article dude! Many thanks, However I
    am experiencing problems with your RSS. I don’t know why I can’t subscribe
    to it. Is there anybody getting the same RSS problems?
    Anyone who knows the answer can you kindly respond?
    Thanx!!

  51. Readesh

    I know this web page provides quality dependent articles or
    reviews and additional stuff, is there any other web page which provides these
    stuff in quality?

  53. Readesh

    I believe what you published was very reasonable. But, what about this?
    suppose you were to write a killer headline? I am
    not saying your information isn’t good., however
    what if you added something that makes people want
    more? I mean Agences de publicité ou agences digitales ? is a little
    boring. You ought to look at Yahoo’s home page and note how they create news titles to get people interested.
    You might add a video or a pic or two to grab readers interested about
    what you’ve written. In my opinion, it would bring your posts a little livelier.

  56. Readesh

    What’s Going down i am new to this, I stumbled upon this I’ve discovered It positively helpful and it has aided me out loads.
    I am hoping to contribute & assist other customers like its aided me.
    Good job.

  60. Dallas Reyes

    With havin so much content do you ever run into any issues of plagorism or copyright infringement?
    My site has a lot of completely unique content I’ve either authored myself or outsourced but it seems a lot of it is popping it up all over the web without my permission. Do you know any methods to help
    protect against content from being ripped off?
    I’d really appreciate it.

  61. Kayla Neal

    Hi there! I understand this is somewhat off-topic but I needed
    to ask. Does operating a well-established website like yours require a large amount of work?
    I’m completely new to operating a blog however I
    do write in my journal everyday. I’d like to start a blog so I can share my experience
    and views online. Please let me know if you have any kind of ideas or tips
    for new aspiring blog owners. Thankyou!

  62. David Bailey

    Good day! This post couldn’t be written any better! Reading this
    post reminds me of my old room mate! He always kept talking about this.
    I will forward this page to him. Fairly certain he will have a good read.

    Thanks for sharing!

  63. Willie James

    You’ve made some good points there. I checked on the web to
    learn more about the issue and found most individuals will go
    along with your views on this web site.

  65. Shirley Ramsey

    Whoa! This blog looks exactly like my old one!
    It’s on a totally different subject but it has pretty much
    the same page layout and design. Great choice of colors!

  67. real estate gold coast

    Hi, i think that i saw you visited my weblog thus i came to
    “return the favor”.I am attempting to find things to enhance my website!I suppose its ok
    to use a few of your ideas!!

  69. Grant Brooks

    you’re in reality a excellent webmaster. The web site loading velocity is incredible.
    It sort of feels that you are doing any unique trick. Also, The contents are masterpiece.
    you’ve done a magnificent job on this matter!

  73. Carlos Holland

    I was suggested this website by my cousin. I am not sure whether this
    post is written by him as no one else know such detailed
    about my trouble. You’re amazing! Thanks!

  78. Everette

    Today, I went to the beachfront with my children. I
    found a sea shell and gave it to my 4 year old daughter and said « You can hear the ocean if you put this to your ear. »
    She placed the shell to her ear and screamed.
    There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is totally off topic but I had to
    tell someone!

  85. are web hosting

    We are a bunch of volunteers and starting a brand new scheme in our community.
    Your site offered us with useful info to work on. You’ve performed a formidable job and
    our entire group will likely be grateful to you.

  88. http://t.co/

    Magnificent goods from you, man. I have understand your
    stuff previous to and you are just too fantastic. I actually like what you’ve acquired here, certainly like what you are stating and the way in which you say
    it. You make it entertaining and you still take care of to keep it
    wise. I can not wait to read far more from you. This is actually a great web site.

  97. your asmr

    It’s genuinely very complicated in this full of activity life to listen news on Television, so I simply use the web for that purpose, and take the newest news.

  99. Sally Henry

    Hmm is anyone else experiencing problems with the images on this blog loading?
    I’m trying to determine if its a problem on my end or
    if it’s the blog. Any suggestions would be greatly appreciated.

  102. your asmr

    Hmm it seems like your site ate my first comment (it was
    super long) so I guess I’ll just sum it up what I had
    written and say, I’m thoroughly enjoying your blog.
    I too am an aspiring blog writer but I’m still new to everything.
    Do you have any suggestions for newbie blog writers? I’d certainly appreciate it.

  110. for scoliosis surgery

    I was wondering if you ever thought of changing the layout of your site?
    Its very well written; I love what youve got to say. But maybe you could a
    little more in the way of content so people could connect with
    it better. Youve got an awful lot of text for only having 1 or 2 pictures.

    Maybe you could space it out better?

  124. app.gumroad.com

    What i do not understood is in reality how you’re no longer really a lot more well-liked than you
    may be right now. You’re so intelligent. You know therefore significantly in terms
    of this topic, produced me in my view consider it from so many numerous angles.
    Its like women and men aren’t involved until it is something to
    accomplish with Lady gaga! Your personal stuffs excellent.
    At all times care for it up! asmr https://app.gumroad.com/asmr2021/p/best-asmr-online asmr

  143. http://j.mp

    Hey there! I know this is kind of off topic but I was wondering which
    blog platform are you using for this site?
    I’m getting fed up of WordPress because I’ve had
    issues with hackers and I’m looking at options for another platform.
    I would be great if you could point me in the direction of a good platform.
    cheap flights http://1704milesapart.tumblr.com/ cheap flights

  229. Психологи онлайн

    Психологи онлайн. Психологи онлайн Психотерапия онлайн!
    Консультация Психолога – Профессиональная поддержка.
    Консультация Психолога – Профессиональная поддержка.
    Услуги психолога. Онлайн консультация.
    Онлайн-консультация у психолога.