Le métier de chef de produit attire, mais ce monde idyllique est très loin de la réalité.
Le métier de chef de produit est une vocation pour nombre de jeunes diplômés. Mais force est de constater que la désillusion l’emporte et qu’aujourd’hui, le quotidien écrabouille l’enthousiasme. En quarante ans, cette fonction qui a très peu changé s’est, en revanche, « prolétarisée ». Qu’est-ce qu’une (ou un) chef de produit ?…
Dans la plupart des services, le ou la chef de produit travaille le nez dans le guidon, connecté 24 heures sur 24, sa fonction multitâche conduisant à une charge mentale et à un stress permanents. Il n’est plus possible de se concentrer pour réfléchir, au calme, à la marque qu’on aime, à la stratégie qu’on voudrait mettre en place… Et la vie personnelle est bien souvent affectée par des horaires improbables. A l’exemple de cette entreprise agroalimentaire, où les pauses déjeuner sont utilisées pour faire des dégustations de produits. Ou comme cette chef de produit qui, après un évanouissement au travail, reçoit à l’hôpital ce SMS : « On a une prez pour demain. Si tu ne tiens pas le rythme, tu dégages. » …
La fonction de chef de produit est soumise aux injonctions contradictoires des différents services : production, commercial, RH, toujours prise entre le marteau et l’enclume… Il faut être partout : dans les usines (jamais assez) sur le terrain (jamais assez) dans les réunions de coordinations commerciales (jamais assez). Et bien sûr en « team building », au nom du sacro-saint dogme du décloisonnement (Il ne faut pas travailler en silo, c’est interdit…), cette fonction est éclatée comme une coquille de noix. On bascule donc dans la réunionite aiguë. Au bout du chemin, c’est l’absence de réflexion, puis le manque de reconnaissance, et enfin la négation du métier. Parfois le burn-out
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