Une marque authentique avec des produits Bio

Marque-Bio-et-positionnement-Nocciolata-1

Développer une marque alimentaire authentique avec uniquement des produits Bio, c’est le secret pour fidéliser ses clients à vie. Andrea Rigoni l’a parfaitement bien compris.
CEO de Rigano di Asiago, cette entreprise italienne créée en 1923 propose une gamme de produits alimentaires Bio. En 2007, Andrea lance la pâte à tartiner Nocciolata, devenue une concurrente sérieuse de Nutella !

Marque et Bio alimentaire : l’avènement !

Dans le petit village d’Asiago, situé au milieu des montagnes en Vénétie (Italie), naît en 1923 une activité qui, presque 100 ans plus tard, connaît une véritable reconnaissance. Le succès international de la marque Rigoni di Asiago ne fait plus aucun doute aujourd’hui.

Avec sa gamme de miels, confitures et pâtes à tartiner, l’entreprise ne propose que des produits biologiques depuis son origine…soit parfaitement dans l’air du temps.

« …En nette augmentation depuis plusieurs années, la demande en bio a continué sa course en 2017. Les français sont non seulement de plus en plus nombreux à consommer des produits bio, mais ils le font aussi de plus en plus fréquemment. Plus de 9 français sur 10 ont consommé bio au cours des 12 derniers mois, et ils sont aujourd’hui 16% à le faire de manière quotidienne (contre 10% en 2015). Et d’après les chiffres, ce n’est pas prêt de s’arrêter : 26% des consommateurs interrogés ont l’intention d’en consommer davantage à l’avenir… »
Marque Bio Consom’Acteurs

L’apiculture marque les choix historiques de la famille Rigoni

L’apiculture a profondément marqué les générations successives de cette famille pour laquelle produire Bio a toujours été une évidence absolue. Les miels Bio sont issus des fleurs des montagnes, les confitures de fruits lancées dans les années 80 sont biologiques…enfin tout naturellement la pâte à tartiner Nocciolata, lancée en 2007, est sans huile de palme.

Au premier contact avec Andrea Rigoni, un mot vient à l’esprit : bienveillance. Ce patriarche transalpin inspire une culture en prise avec la nature et le vrai. Depuis l’âge de 7 ans, Andrea participe à l’entreprise familiale dans le village d’Asiago. Son dada ? chercher des recettes essayer des combinaisons, trouver de nouvelles formules…et il l’exprime à sa façon :
« Le client, c’est comme un ami que j’invite chez moi, je dois faire le meilleur pour lui »

 Marque Asiago : perspectives prometteuses !

Rigoni di Asiago est passée d’un CA de 3 M€ en 1995 à 150 M€ aujourd’hui. Son défi consiste à demeurer une marque authentique, même lorsque le CA atteindra 500 M€…ce qui pourrait arriver très vite.

Comment ne pas faire de parallèle avec Ferrero ? On raconte que Michele Ferrero, fils du fondateur, peu avant sa mort en 2015, conservait sur son bureau un pot de la petite marque concurrente Asiago. Il alertait sans cesse ses collaborateurs du danger en devenir malgré leurs dénégations.

Nutella est aujourd’hui piégé par sa taille qui l’empêche de réagir avec agilité : difficile de changer la recette sans augmenter les prix, difficile de remettre en cause toute la filière sans huile de palme et les outils industriels…

Doit-on considérer les « Nutella Café » comme une diversification de l’enseigne ?

Alors pourquoi pas bientôt la naissance des « Nocciolata Cafés« , et pas forcément aux USA ?…

Happy Match conseille l’entreprise Rigoni di Asiago, qui commence à troubler la tranquillité des dirigeants de Ferrero, dont un « Rocher » manifestant des signes d’effritement ;-). Ce conseil en choix d’agence ne s’est pas fait loin sans mal, mais aujourd’hui la marque possède une belle notoriété.

Facebook
Twitter
LinkedIn
Pinterest

17 501 réflexions sur “Une marque authentique avec des produits Bio”

  1. Have you ever thought about writing an e-book or guest authoring on other sites?
    I have a blog based upon on the same topics you discuss and would love to have you
    share some stories/information. I know my readers would appreciate your work.

    If you’re even remotely interested, feel free
    to send me an e-mail.

  2. Thanks for ones marvelous posting! I certainly enjoyed reading it, you may be a great author.
    I will make certain to bookmark your blog and will eventually come back very soon. I
    want to encourage continue your great posts, have a nice day!

  3. ซึ่ง เว็บหวยออนไลน์ ไซต์ของเราก็มี หวยลาว ให้ท่านได้มาแทงกัน
    เราให้ราคาดีที่สุดโดยจ่ายถึงบาทละ
    850 บาท นอกจากนี้ยังโปรโมชั่นอื่นๆที่รอให้พวกท่านได้มาแทงหวยกับทางเว็บของเรา หากท่านกำลังมองหาเว็บ แทงหวยออนไลน์
    ที่ดีที่สุด ต้องเป็นเว็บของเราเท่านั้น เรามีระบบที่ทันสมัย
    รองรับการเล่นผ่านระบบ ios / android ทำให้สะดวกต่อการแทงอีกด้วย โดยหากใครที่กำลังมองหา เว็บหวย แทงหวย ที่มีคุณภาพ ต้องที่ huaydee.net

  4. What’s up, every time i used to check webpage posts here in the early hours in the break of day, for the reason that
    i love to gain knowledge of more and more.

  5. If some one needs expert view on the topic of running a blog then i advise him/her to
    pay a visit this webpage, Keep up the fastidious work.

  6. Let me give you a thumbs up man. Can I show my hidden information on amazing
    values and if you want to with no joke truthfully see and also share valuable info about how to make money yalla lready know follow me my fellow commenters!.

  7. Hey very cool blog!! Man .. Excellent .. Superb ..
    I will bookmark your blog and take the feeds also? I am
    happy to search out numerous useful information here
    within the submit, we want develop more techniques in this regard, thanks for sharing.

    . . . . .

  8. Slot games from slotxo camp, the giant game camp. Unique slot game style Perform financial transactions through modern automated systems.

  9. Ⅾo yoou hae а soam pronlem oon thiss Website, https://Omdebegir.ir,; Ι
    alkso amm ɑ blogger, annd І waas wantong tⲟ᧐ knkw yopur situation; mwny off uus
    hɑce develpoped som niice pracyices annd wee arre ⅼooking tоo swwap techjiques wih others, bbe suure tоo shoot mee
    ann emal iif іnterested.

  10. Hi, i think that i saw you visited my web site thus i came to
    “return the favor”.I am attempting to find things to improve
    my web site!I suppose its ok to use some of your ideas!!

  11. First off I would like to say wonderful blog! I had a quick question which I’d like to ask if you do
    not mind. I was interested to know how you center yourself and
    clear your thoughts prior to writing. I have had trouble clearing my thoughts in getting my
    thoughts out. I do take pleasure in writing but it just seems like the
    first 10 to 15 minutes tend to be lost simply just trying to figure out how
    to begin. Any recommendations or tips? Appreciate it!

  12. Kadınların hamileyken en sık sorduğu sorulardan biri ne kadar kilo almaları gerektiğidir..
    Bebekleri için iyi bir kilo alımının ne olduğunu bilmek istiyorlar.
    Bu zor olabilir çünkü herkes farklıdır. Kişisel kilo
    alımını öğrenmek için HCG seviyenizi hesaplamanız
    gerekir. Bunu yapmak için, ilk sabah idrarınızı almanız
    ve ardından bir litredeki mililitre sayısına bölmeniz gerekir.
    Daha sonra HCG seviyenizi 2.000-10.000 aralığında bulacaksınız.

    HCG seviyenizin 10.000-25.000 aralığında olduğunu bulursanız, haftada
    yaklaşık 1-2 pound kazanmalısınız. HCG seviyenizin 25,000-50.000
    aralığında olduğunu bulursanız, haftada yaklaşık 2-4 pound kazanmalısınız.
    HCG seviyenizin 50.000-100.000 aralığında olduğunu bulursanız, haftada yaklaşık 4-8
    pound kazanmalısınız. HCG seviyeniz 100.000’in üzerindeyse, haftada
    yaklaşık 8-16 pound kazanmalısınız.

  13. I do accept as true with all the ideas you have introduced on your post.
    They are very convincing and will definitely work. Nonetheless,
    the posts are very quick for newbies. May you please prolong them a bit from subsequent time?

    Thanks for the post.

  14. I’m not sure where you’re getting your information, but great
    topic. I needs to spend some time learning more or understanding more.
    Thanks for wonderful info I was looking for this information for my mission.

  15. Akınsoft Wolvox ERP, ile İşletmenizi ileriye taşıyın, Ön muhasebe, Genel Muhasebe, İnsan kaynakları, Sektörel çözümler, Restoran ve Kafe programı, Otel Programı, Benzin istasyonu, Market programı ve diğer barkodlu satışlar için Akınsoft size yeter.

  16. Woah! I’m really digging the template/theme of this site.
    It’s simple, yet effective. A lot of times it’s challenging to get that
    « perfect balance » between superb usability and visual appeal.

    I must say that you’ve done a awesome job with this. Also, the blog loads extremely
    fast for me on Internet explorer. Outstanding Blog!

  17. Great items from you, man. I’ve consider your stuff previous to and you are simply extremely wonderful.
    I really like what you have received right here, really like what you’re
    saying and the best way in which you assert it.

    You make it entertaining and you still care for to stay it wise.
    I can not wait to learn far more from you. This is actually a great web site.

  18. I just like the helpful information you supply on your articles.
    I will bookmark your blog and take a look at once more right here regularly.
    I’m relatively sure I will be informed many new stuff proper here!
    Best of luck for the following!

  19. Меня начальник обязал выяснить, каким образом производят световые короба и какова их цена лайтбокс. Я здесь прочитал, что лайтбокс предназначен для визуальной передачи рекламной информации как в дневное, так и в темное время суток за счет светодиодной подцветки. При помощи лайтбокса возможно качественно подать нужную информацию для потенциальных клиентов. Лайтбоксы располагают на улице и внутри торгового зала для дополнения цельного дизайна. Кто-то имеет возможность поправить или проинформировать, как реально это работает?

  20. barkod okuyucu, CT-M930Z Kablolu Barkod Okuyucu •Sensör 640 * 480 C M İşletim Sistemi •1D

  21. Hamile kıyafetleri bulmak için çok yer var. Annelik Annelik ve Eski Deniz Kuvvetleri gibi çevrimiçi mağazalar,
    modaya uygun ve uygun fiyatlı hamile kıyafetleri bulmak için mükemmeldir..
    Target gibi mağazalar, Walmart, ve Kohls »un ayrıca çok çeşitli hamile kıyafetleri var. Hamile kıyafetleri için alışveriş söz konusu olduğunda, vücut tipinizin ne olduğunu ve neye ihtiyacınız olduğunu bilmek önemlidir.
    Büyük bir göbeğiniz varsa, elastik bel bantlı kıyafetler satın almak isteyeceksiniz, ancak zayıfsanız, elastik olmayan bir kemer sizin için daha iyi çalışabilir. Ayrıca hamile kıyafetlerinde kullanılan farklı kumaşların da farkında olun, çünkü bazı kumaşlar belirli vücut tipleri için daha iyidir. Pamuk terleyen veya kolayca ısınan insanlar için mükemmeldir, ancak ipek nefes alabilirliği tercih eden biri için daha iyi olabilir.

  22. Please let me know if you’re looking for a author for your blog.
    You have some really great articles and I believe I would be a good asset.

    If you ever want to take some of the load off,
    I’d love to write some articles for your blog in exchange for a link back to mine.
    Please send me an e-mail if interested. Many thanks!

  23. of course like your website but you have to check the spelling on several of your posts.
    Many of them are rife with spelling issues and I to find it
    very bothersome to inform the reality on the other hand
    I will certainly come again again.

  24. Howdy! I know this is kinda off topic however , I’d figured I’d
    ask. Would you be interested in exchanging links or maybe
    guest authoring a blog post or vice-versa? My site covers a lot of the same subjects as yours and I believe we could greatly benefit from each other.
    If you’re interested feel free to shoot me an email.
    I look forward to hearing from you! Excellent blog
    by the way!

  25. I have read some excellent stuff here. Definitely price bookmarking for revisiting.
    I surprise how much attempt you place to create this kind of wonderful informative
    site.

  26. I am really enjoying the theme/design of your website.
    Do you ever run into any internet browser compatibility problems?

    A few of my blog audience have complained about my blog not working correctly in Explorer but looks great in Firefox.
    Do you have any suggestions to help fix this issue?

  27. Akınsoft Wolvox ERP, ile İşletmenizi ileriye taşıyın, Ön muhasebe, Genel Muhasebe, İnsan kaynakları, Sektörel çözümler, Restoran ve Kafe programı, Otel Programı, Benzin istasyonu, Market programı ve diğer barkodlu satışlar için Akınsoft size yeter.

  28. Everything is very open with a clear description of the issues.
    It was definitely informative. Your website is very useful.
    Thanks for sharing!

  29. Hey just wanted to give you a quick heads up. The words in your post
    seem to be running off the screen in Opera. I’m not sure if this
    is a formatting issue or something to do with browser compatibility but I thought I’d post
    to let you know. The style and design look great though!
    Hope you get the problem solved soon. Thanks

  30. It’s really a nice and useful piece of info. I’m happy that you just shared
    this helpful info with us. Please keep us informed like
    this. Thank you for sharing.

  31. Hello just wanted to give you a quick heads up and let you know
    a few of the images aren’t loading properly.
    I’m not sure why but I think its a linking issue. I’ve
    tried it in two different web browsers and both show the same
    results.

  32. I loved as much as you will receive carried out right here.
    The sketch is tasteful, your authored subject
    matter stylish. nonetheless, you command get got
    an impatience over that you wish be delivering the following.
    unwell unquestionably come further formerly again as exactly the
    same nearly very often inside case you shield this hike.

  33. I’ve been surfing online more than three hours today, yet I never
    found any interesting article like yours. It’s pretty worth enough for me.
    Personally, if all webmasters and bloggers made good content as
    you did, the internet will be a lot more useful than ever
    before.

  34. I’m extremely impressed with your writing talents as smartly as with the
    structure for your blog. Is this a paid theme or did you modify it
    your self? Anyway keep up the nice quality writing, it’s rare to look a nice blog like this
    one these days..

  35. Greetings from Colorado! I’m bored at work so I decided
    to browse your site on my iphone during lunch break.
    I really like the info you present here and can’t wait to take a look when I get home.
    I’m surprised at how fast your blog loaded on my cell phone ..
    I’m not even using WIFI, just 3G .. Anyhow,
    excellent blog!

  36. Hamilelik yastığı hamile kadınlar için bir zorunluluktur.
    Gece boyunca vücudunuzu rahat ve güvenli bir şekilde konumlandırmak
    için kullanılır. Satın alınabilecek birçok farklı hamilelik
    yastığı türü vardır, ancak hangisini satın alacağını seçmek zor olabilir.
    Yapılacak en iyi şey, bir bebek mağazasına gitmek veya
    doktorunuza sizin için en uygun yastık türünü sormaktır.

    En iyi hamilelik yastığı nedir? Hamileliğinizde kullanabileceğiniz pek
    çok farklı hamilelik yastığı türü vardır., hangisi harika!
    Sizin için rahat olan ve boynunuz için destek sağlayan bir
    hamilelik yastığı bulmak önemlidir., sırt, ve kalçalar.
    En iyi hamilelik yastığı da yıkanması kolay ve uzun süre
    kullanılabilen bir yastık olacaktır. Aynı zamanda dayanıklı ve uzun süre dayanacak rahat bir yastık bulmak önemlidir.
    Gece boyunca nefes almanıza yardımcı olacak bir
    yastık bulmak da önemlidir.

  37. Superb blog! Do you have any tips for aspiring writers?
    I’m planning to start my own site soon but I’m a little lost on everything.
    Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many
    choices out there that I’m totally overwhelmed ..
    Any suggestions? Thanks a lot!

  38. Hello there, just became aware of your blog through Google,
    and found that it is truly informative. I am gonna watch out for brussels.

    I’ll be grateful if you continue this in future. Lots of people will be benefited
    from your writing. Cheers!

  39. Hmm it seems like your blog ate my first comment (it was super long) so I
    guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog.
    I too am an aspiring blog blogger but I’m still new to everything.
    Do you have any helpful hints for first-time blog writers?
    I’d really appreciate it.

  40. Nice post. I learn something new and challenging on websites I stumbleupon everyday.
    It will always be useful to read through articles from
    other writers and practice something from their sites.

  41. Pretty nice post. I just stumbled upon your weblog and wished to say that I have really enjoyed surfing around your weblog posts.

    In any case I’ll be subscribing in your feed and I am hoping you
    write once more soon!

  42. Excellent blog! Do you have any recommendations for aspiring writers?
    I’m hoping to start my own website soon but I’m a little lost on everything.
    Would you recommend starting with a free platform
    like WordPress or go for a paid option? There are so many choices out there that I’m completely overwhelmed ..
    Any ideas? Appreciate it!

  43. Undeniably consider that that you said. Your favorite justification seemed to be at the internet
    the easiest thing to consider of. I say to you, I certainly get annoyed whilst people think about issues that they just do not understand about.
    You controlled to hit the nail upon the highest and also defined out the entire thing without having side effect , folks can take a signal.
    Will probably be back to get more. Thank you

  44. I will right away seize your rss as I can’t to find your email
    subscription hyperlink or e-newsletter service.
    Do you’ve any? Kindly permit me realize in order that I may subscribe.
    Thanks.

  45. Attractive section of content. I just stumbled upon your weblog and in accession capital
    to assert that I get in fact enjoyed account your blog posts.
    Anyway I’ll be subscribing to your feeds and even I achievement you access consistently quickly.

  46. I love your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you?
    Plz reply as I’m looking to create my own blog
    and would like to know where u got this from.

    appreciate it

  47. Have you ever thought about writing an ebook or guest authoring on other sites?
    I have a blog based upon on the same information you discuss
    and would love to have you share some stories/information. I know my audience would
    value your work. If you’re even remotely interested,
    feel free to send me an e mail.

  48. I’m curious to find out what blog system you are working
    with? I’m experiencing some small security problems with my latest
    site and I’d like to find something more risk-free.
    Do you have any recommendations?

  49. Having read this I believed it was extremely enlightening.
    I appreciate you taking the time and energy to put this
    informative article together. I once again find myself spending a lot of time
    both reading and commenting. But so what, it was still worthwhile!

  50. Good day! This post could not be written any better! Reading this post
    reminds me of my previous room mate! He always kept chatting
    about this. I will forward this post to him. Fairly certain he
    will have a good read. Thanks for sharing!

  51. Excellent blog here! Additionally your website lots up very
    fast! What host are you the use of? Can I get your affiliate link on your host?
    I want my web site loaded up as fast as yours lol

  52. Good day I am so happy I found your blog page, I really
    found you by accident, while I was browsing on Askjeeve for something else, Nonetheless I
    am here now and would just like to say many thanks for a remarkable post and
    a all round entertaining blog (I also love the theme/design),
    I don’t have time to read through it all at the minute but I have book-marked it and also added
    in your RSS feeds, so when I have time I will be back to read a great deal more, Please do keep up the fantastic work.

  53. I’m extremely inspired with your writing skills and also
    with the format to your weblog. Is that this
    a paid subject or did you modify it yourself? Anyway stay up the excellent high quality writing, it is uncommon to look
    a nice weblog like this one today..

  54. Woah! I’m really enjoying the template/theme of this site.
    It’s simple, yet effective. A lot of times it’s
    tough to get that « perfect balance » between user friendliness and visual appeal.
    I must say you have done a great job with this. In addition, the blog loads super quick for me on Opera.
    Exceptional Blog!

  55. Greetings! I’ve been following your blog for some time now and finally got the bravery to go ahead and give you a shout out from Huffman Tx!
    Just wanted to mention keep up the excellent job!

  56. What i do not understood is actually how you’re no longer
    really much more neatly-appreciated than you might be now.
    You’re very intelligent. You already know
    thus considerably on the subject of this subject, produced me individually believe it from numerous numerous angles.
    Its like men and women are not interested unless it is something
    to do with Woman gaga! Your individual stuffs great.
    Always maintain it up!

  57. Hi just wanted to give you a quick heads up and let you know a few of the images aren’t loading properly.
    I’m not sure why but I think its a linking issue. I’ve tried it in two different web browsers and both show the same outcome.

  58. Definitely believe that that you said. Your favourite reason seemed to be on the internet the simplest
    factor to take into accout of. I say to you, I certainly get annoyed whilst folks consider issues that they
    just don’t realize about. You managed to hit the
    nail upon the highest and outlined out the whole thing without
    having side effect , folks can take a signal.
    Will likely be back to get more. Thanks

  59. First of all I would like to say excellent blog! I had a quick question which I’d like to ask if you
    don’t mind. I was interested to know how you center yourself and clear your
    head before writing. I’ve had a difficult time clearing my mind
    in getting my ideas out there. I truly do enjoy writing but it
    just seems like the first 10 to 15 minutes are usually lost simply just trying to figure out
    how to begin. Any suggestions or hints? Many thanks!

  60. Very good site you have here but I was wanting to know if you knew of any forums that cover the same
    topics discussed here? I’d really like to be a part of
    community where I can get opinions from other knowledgeable people that share the same interest.

    If you have any recommendations, please let
    me know. Thanks a lot!

  61. It is the best time to make some plans for the future
    and it is time to be happy. I have read this post and if I
    could I want to suggest you some interesting things or tips.
    Perhaps you can write next articles referring to this article.
    I want to read even more things about it!

  62. With havin so much written content do you ever run into any issues
    of plagorism or copyright infringement? My website has
    a lot of exclusive content I’ve either authored myself or outsourced
    but it seems a lot of it is popping it up all over the web without my agreement.
    Do you know any methods to help prevent content from being ripped off?
    I’d truly appreciate it.

  63. OMG! This is amazing. Ireally appreciate it~ May I give my hidden information on a secret only
    I KNOW and if you want to have a checkout You really have to believe mme and have faith and I
    will show how to make money Once again I want to show my appreciation and may
    all the blessing goes to you now!.

  64. I blog often and I genuinely appreciate your content.
    The article has truly peaked my interest. I am going to book mark your
    site and keep checking for new information about once per week.
    I subscribed to your Feed too.

  65. We are a gaggle of volunteers and starting a brand new scheme
    in our community. Your website offered us with valuable info
    to work on. You have performed an impressive process and our whole community will be
    grateful to you.